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Kellogg's hits back at own-label with top secret Special K recipe

17 May 2013 | by John Reynolds

Kellogg s will reveal the new recipe to just a handful of trusted employees, who will be contractually-obliged to keep it secret. Should they violate this agreement, then they could be hit with a heavy financial penalty. The move comes as Kellogg s looks to fight back against the rise of supermarket's "me ...

Sainsbury's capitalises on own-brand growth with TV push

10 May 2013 | by Matthew Chapman

Philips, chief executive of Morrisons, hit out at Tesco by claiming a third of the comparisons featuring ...

Morrisons hails effective More Of What Matters push

09 May 2013 | by Matthew Chapman

products with horsemeat, while rival Tesco was hit hard after numerous traces of horse DNA were found ...

Real-time pricing: coming to a store near you

08 May 2013 | by Matthew Chapman

on customers to redeem their vouchers at the next shop, but such an action could hit the companies' bottom line ...

Go Outdoors TV ad marks bank holiday weekend

03 May 2013 | by Chloe Smith

message and short run, together with this year's freaky weather, was an opportunity not to be missed ...

Is UK marketing doing enough to reverse a decline in the talent pool?

30 Apr 2013

of hot recruiters to hit the "milk round", companies like Google, Amazon or even John Lewis ...

Amy Hinsley, Asda

29 Apr 2013

gates as she is to watch a TV ad during Coronation Street. We have to ensure we are hitting all those ...

Tesco hails improvement in ad performance as profits take a hit

17 Apr 2013 | by Matthew Chapman

statutory profit before tax of 1.96bn, down 51.5% after being hit by costs including a 804m property write ...

Marks & Spencer opens talks with agencies over CRM task

11 Apr 2013 | by Sara Kimberley

s "craftsmanship and innovation". The M S Christmas campaign, "the greatest hits", showed a range of M ...

Why the cold war over 'copycat' branding may be set to heat up

10 Apr 2013 | by Matthew Chapman

of the motives of the retailers, with British Brands Group director John Noble hitting out at "unregulated ...

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