Search results for "Hit OR Miss

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Kellogg's hits back at own-label with top secret Special K recipe

17 May 2013 | by John Reynolds

Kellogg s will reveal the new recipe to just a handful of trusted employees, who will be contractually-obliged to keep it secret. Should they violate this agreement, then they could be hit with a heavy financial penalty. The move comes as Kellogg s looks to fight back against the rise of supermarket's "me ...

Rajar Q1 2013: Views from Mindshare, RadioWorks and UM London

17 May 2013 | by Maisie McCabe

market taking a big hit with the majority stations seeing decreases in reach and hours year on year ...

Ones to watch: the latest viral videos from Chanel, Red Bull and Johnson's

17 May 2013 | by Gemma Charles

The latest viral video hits from Chanel, Red Bull and Johnson's.

What Aon really thinks about Sir Alex Ferguson's retirement

16 May 2013 | by John Reynolds

Case said: "And while we will miss watching his achievements on the pitch, we hope now to see even more ...

As Apple hits 50bn downloads, six ways brands can beat the end of the app honeymoon

16 May 2013 | by Matt Dyke, founder & strategy partner, AnalogFolk

distributed, with only a small proportion of apps hitting the tipping point and staying in the charts for any ...

Rajar Q1 2013: Bauer Media and Absolute Radio share their views

16 May 2013 | by Maisie McCabe

be lauded for taking bold action. "While Capital are top at breakfast the station has taken a big hit ...

Hit or miss? Michael Gove cites PR surveys in criticising teenagers' knowledge

15 May 2013 | by Daniel Farey-Jones

the same. Was Gove's use of PR survey stats a hit or miss? Tell us why, below. ...

Why marketers are ditching their brands for life in adland

13 May 2013 | by John Reynolds

in careers. We asked four senior marketers who have already made the leap if they missed life as the client..... Jumping in to judge an idea too early runs the risk of missing out on where the embryonic idea might take ...

How should marketers approach Silicon Roundabout?

13 May 2013 | by Dylan Williams

What do marketers need to understand about approaching East London s tech cluster? It s a question I ve been posed quite a lot of late. It s been a bit like how I d imagine an adman in Hollis, Queens felt in 1986 just as Run DMC s My Adidas hit the charts, where the question of the day was ...

Pegasus called in for Soft & Gentle and Cuticura consumer drive

13 May 2013 | by Loulla-Mae Eleftheriou-Smith

to build that loyalty with the Cuticura range. Yeardsley added the campaign would be hard-hitting ...

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