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Marketing Moments 2012: Marks & Spencer scores Christmas gold

06 Dec 2012 | by Nicola Kemp

, marketers are at risk of missing the bigger picture. Staying in touch with the wider world and the hopes ...

Marketing Moments 2012: Obama secures historic second term

06 Dec 2012 | by Nicola Kemp

t an ad, it wasn t boosted by a multimillion pound market budget, but it was the most revealing viral hit ...

Greggs hit by weak sales on the high street

11 Oct 2012 | by John Reynolds

Greggs has today reported like-for-like sales have dropped 2.6% in the 14 weeks to October, blaming rising food prices and adverse weather conditions.

Andrew Walmsley on Digital: Why old and new don't mix

12 May 2010 | by Andrew Walmsley

A couple of weeks ago in this column, I wrote about the missed opportunity digital seems to be for many advertisers, procurement departments and media agencies ('Media agency meltdown', Marketing, 28 April). The central thrust of the piece was that the agency deal has long been a corrupting influence ...

Women on top

11 May 2010 | by Nicola Clark

hit home and 81% stated that they were more likely to buy a few high-quality items than many cheap ... this demographic need to go back to the drawing board to ensure their message hits home. ...

Overhyped and over here?

11 May 2010 | by Nicola Clark

of consumers who will go out of their way to acquire an iPad as soon as it hits the shelves in the UK. A ...

Is procurement killing marketing creativity?

05 May 2010 | by Suzy Bashford

in return for better briefing and feedback or hitting deadlines so creatives have enough time to work ...

J2O

05 May 2010 | by Joe Thomas

J2O launched as an on-trade-only juice drinks range in 1998 to cater for consumers who wanted to avoid alcohol. Although launching in the off-trade a few years later, the brand's heartland still lies in pubs. With the juice drinks category declining 2% in the sector last year, J2O was hit hard ...

Digital Report: Don't underestimate the super-affiliates

28 Apr 2010 | by Andrew McCormick

-comparison sites, so if brands neglect the channel, they could miss out a significant chunk of their target market ... -depth look at affiliate marketing, don't miss the next issue of Revolution, free with Marketing on 5 May. ...

Andrew Walmsley on Digital: Media agency meltdown

28 Apr 2010 | by Andrew Walmsley

pressure by steadily reducing their fees. Two things have changed. First, fees have hit a new low. One ...

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