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Has Abercrombie & Fitch's CEO really made a 'Big, Fat, marketing mistake'?

20 May 2013 | by Nicola Carter

For those of you who missed them, made back in 2006, his comments were: "we go after the cool kids. We go after the attractive, all-American kid with a great attitude and a lot of friends. A lot of people don t belong [in our clothes], and they can t belong. Are we exclusionary? Absolutely." The brand ...

Tech City growth stunted by talent shortage and lack of access to capital

20 May 2013 | by Staff

, their companies are missing significant business opportunities to expand. As for the Government's role ...

Yahoo agrees to pay in excess of $1bn for Tumblr

20 May 2013 | by Gordon MacMillan

election . The Obama campaign particularly took to it and scored big hits with animated GIFs. Not so ...

Ones to watch: the latest viral videos from Chanel, Red Bull and Johnson's

17 May 2013 | by Gemma Charles

The latest viral video hits from Chanel, Red Bull and Johnson's.

As Apple hits 50bn downloads, six ways brands can beat the end of the app honeymoon

16 May 2013 | by Matt Dyke, founder & strategy partner, AnalogFolk

distributed, with only a small proportion of apps hitting the tipping point and staying in the charts for any ...

Words become dance moves in Puma's latest viral

10 May 2013

be made more available; it would be a shame if the online community missed this great interactive ...

What would you do if your social media account was hacked?

08 May 2013 | by Rachel Barnes

. If it's received so much support so quickly it suggests the person has hit on a reasonable complaint, so ...

Real-time pricing: coming to a store near you

08 May 2013 | by Matthew Chapman

on customers to redeem their vouchers at the next shop, but such an action could hit the companies' bottom line ...

Twitter fuels IPO speculation with Morgan Stanley appointment

03 May 2013 | by Gordon MacMillan

with the launch of its ads API, and is predicted by eMarketer to hit global advertising revenues of $1bn ( 643m ...

Campaign Viral Chart: Beyonce switches to H&M as Evian stays top

03 May 2013 | by Ben Hall

The Beyonce ad, created in-house and directed by Jonas Akerlund, has clocked up 5.5 million views since it hit the web and has been shared just short of 136,000 times this week. The Windows Phone ad, by Crispin Porter Bogusky, features a fight between wedding guests with iPhones and Android phones ...

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