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Radio chiefs sanguine about the great London switch-off

23 May 2013

simultaneous hit in the capital. One buyer said: "I don t want to go off the deep end publicly, because ...

Volkswagen changes gear under McLeod

23 May 2013

. The change of strategy seems to be paying dividends. While VW continues to be hit by the Europe-wide slump ...

Social Brands 100: how brands have become more adept at using social media

23 May 2013 | by Gordon MacMillan

in the top 10, thanks to its engaging brand personality, Electronic Arts' smash-hit video game Battlefield 3 ... a quick comeback. 4. YouTube is still a missed opportunity for many brands, but remains a golden ...

Hit or miss? Tories act to assure party activists amid 'swivel-eyed loons' row

22 May 2013 | by John Owens

starting position. Was the Conservative Party's reaction a hit or a miss? Tell us why ...

Why brands now approach sports sponsorship with caution

21 May 2013 | by Pete Davis

Thus talk about crisis communications management is bandied about a lot even more so now that social media leaves no brand a rock to hide under when it comes to dealing with good comms turned bad. We ve seen big names hit by them all from sex and drug-related scandals to sporting heroes ending up ...

Has Abercrombie & Fitch's CEO really made a 'Big, Fat, marketing mistake'?

20 May 2013 | by Nicola Carter

For those of you who missed them, made back in 2006, his comments were: "we go after the cool kids. We go after the attractive, all-American kid with a great attitude and a lot of friends. A lot of people don t belong [in our clothes], and they can t belong. Are we exclusionary? Absolutely." The brand ...

The7stars wins media brief to resurrect HMV

20 May 2013 | by Louise Ridley

attempts to diversify into areas like music venues failed as the business was hit by the financial crisis ...

Tech City growth stunted by talent shortage and lack of access to capital

20 May 2013 | by Staff

, their companies are missing significant business opportunities to expand. As for the Government's role ...

Yahoo agrees to pay in excess of $1bn for Tumblr

20 May 2013 | by Gordon MacMillan

election . The Obama campaign particularly took to it and scored big hits with animated GIFs. Not so ...

Yahoo agrees to pay in excess of $1bn for Tumblr

20 May 2013 | by Gordon MacMillan

election . The Obama campaign particularly took to it and scored big hits with animated GIFs. Not so ...

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