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Heinz's YouTube push subverted

20 Jun 2007

Heinz's plan to engage with younger consumers by running a contest on YouTube, urging them to...features rival brand Old Dutch. The competition, run by Heinz in the US, is offering US consumers a ...

Adwatch: Heinz Ketchup 'Seed'

27 Jun 2007 | by Neil Godber, Board planner, MCBD

So I carry on down the list to a much-loved brand of mine - Heinz. I remember its heart-warming ...

Heinz to revamp Farley's Rusks

21 Feb 2007 | by Staff

LONDON - Heinz is updating and re-packaging its Farley's Rusks brand to highlight its nutritional...Foods, Breakfasts, Savouries and Desserts ranges to address what a Heinz spokeswoman said was currently ...

New campaign: Heinz Big Soup

21 Mar 2007

Heinz is promoting its revamped Big Soup range with an outdoor campaign targeting a youth audience....times. It is McCann Erickson's first campaign for Heinz since it won the bulk of the £12m account in ...

Cow PR snaps up Heinz account

08 Aug 2007

Heinz has handed Cow PR a broad consumer brief which includes promoting its flagship brand Heinz...Heinz on a project basis previously. Frank will continue to work on some Heinz projects, including ...

Heinz splits with McCanns over Premier conflict

06 Jun 2007 | by Joanna Bowery

Heinz has parted company with McCann Erickson just six months after appointing the agency to its...McCann Erickson, which handled Heinz's tomato ketchup, baked beans and salad cream brands, claimed ...

McCann resigns Heinz over Nestle clash

05 Jun 2007 | by James Hamilton

LONDON - McCann Erickson London has been forced to resign its £12 million Heinz business following...Heinz and Maggi, the Nestl -owned soups and sauces brand. McCann holds the Maggi business in markets ...

Heinz adds Play to digital roster

21 Nov 2007

Heinz has expanded its digital roster ahead of plans to boost investment in online advertising...alongside Swamp at Brahm, which works with Heinz on a project basis. Heinz has briefed Play to develop a ...

Media: Heinz in Ant and Dec tie-up

20 Jun 2007 | by Nicola Clark

Heinz has signed up to sponsor ITV's Ant and Dec's Saturday Night Takeaway to promote its new Big...of the show across all ITV channels. The sponsorship is integral to Heinz's launch marketing campaign ...

Digital: Heinz to boost soup activity

17 Jan 2007 | by Gareth Jones

Heinz is seeking an agency to work on a web-design project for its soup range, including Big Soup...All Heinz soup brands are currently grouped together under a single web portal, heinzsoup.co.uk ...

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