Search results for "Heinz"

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Aspery is elected IPR president to succeed Aarons

26 Oct 2001 | by ED SHELTON

Former Heinz PR head John Aspery has been elected president of the IPR for 2003 following a ...

New ad campaign for Weight Watchers from Heinz

25 Oct 2001 | by By

Watchers from Heinz frozen ready meals and desserts. 'Beautiful Day', by Bates UK, sees the heroine beset ...

Walkers director quits to run own in-store agency

25 Oct 2001 | by TANIA MASON

crisps and snack brands, overseeing the relaunch of Walkers Squares, the link with Heinz Tomato Ketchup ...

MARKETING MIX: Pen portrait - Mandy Ferguson, KP

25 Oct 2001

Mandy Ferguson is marketing director for KP snacks. She worked for HJ Heinz before joining ...

Heinz launches its new frozen pizza

18 Oct 2001

Heinz is supporting the launch of its new nine-inch frozen pizza, Pizza-Pleasure, with a TV ...

OPINION: E-mail is a compelling method of generating instant response

18 Oct 2001 | by WINSTON FLETCHER, a director of Delaney Lund Knox Warren

brands. Brands such as Persil, Whiskas or Heinz Baked Beans rely on spontaneous or prompted awareness ...

OUTDOOR/AMBIENT: THE ADVERTISERS - What do Superman, a semi-naked woman and a dwarf have in common? They've all been used as media. Meg Carter reports on the oldest, most mobile medium of them all

12 Oct 2001 | by MEG CARTER

eat a Heinz Salad Cream poster on the Cromwell Road. Luckily, the poster was made of a specially ...

OUTDOOR/AMBIENT: WHEN AMBIENT INVADES - Is it PR? Or is it sponsorship? And is it legal? Andy Fry studies beer mats and washrooms to size up ambient media

12 Oct 2001 | by ANDY FRY

into ambient between them. Other blue-chip clients to have weighed in are Heinz, Kellogg, Procter ...

NEW PRODUCT DEVELOPMENT: The key to selling functional foods - Brand building plays a vital role in winning over consumers for new functional products, says Robert Gray

11 Oct 2001 | by ROBERT GRAY

promote their healthy aspects in the way that Heinz recently highlighted the benefits of lycopene, found ...

United Biscuits prepares to use external corporate PR

05 Oct 2001 | by CHRIS SCOTT

Malcolm Ritchie, formerly president of Heinz Europe. United Biscuits employs 22,000 people in 22 ...

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