Search results for "Heinz"

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DIRECT MARKETING: Direct solutions to a tougher climate - As a downturn forces clients to slash spending, Robert McLuhan explains how DM shops can win their favour on a long-term basis

sophisticated data. But Heinz had a head start from on-pack promotions, through which it had acquired ...

DIRECT MARKETING: Direct solutions to a tougher climate - As a downturn forces clients to slash spending, Robert McLuhan explains how DM shops can win their favour on a long-term basis

sophisticated data. But Heinz had a head start from on-pack promotions, through which it had acquired ...

CLOSE-UP: LIVE ISSUE/PROCTER & GAMBLE - P&G's Golden Households signal strategy change. A new DM initiative shows P&G taking relationships seriously, Ian Darby writes

failed direct marketing programme is Heinz, which in 1994 diverted spend from advertising into a ...

MARKETING HELPLINE SERVICE

Heinz and whisky brand Glenmorangie. As well as information about the product itself, it will ask ...

CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)

websites and the agency's rebuilt relationship with Heinz. Hoare's answer to a beleaguered agency has ...

CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)

websites and the agency's rebuilt relationship with Heinz. Hoare's answer to a beleaguered agency has ...

 

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