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Heineken appoints UK marketing director

01 Nov 2011 | by Gemma Charles

Heineken has named Jacco van der Linden as its UK marketing director, following a five-month...marketing of brands including Foster's, Heineken, Strongbow and John Smith's. Orlowski, managing director ...

Heineken 'star player' by AKQA

05 May 2011

Heineken has launched StarPlayer - a live 'dual screen' football game app that lets fans watch UEFA

Heineken 'the entrance' by Wieden + Kennedy Amsterdam

06 Apr 2011

Heineken has launched its global brand campaign for Heineken with a new spot called 'The Entrance'....The film premiered on Heineken s Facebook fan page at the end of 2010 to more than 900,000 ...

Heineken 'one million hugs' by AKQA

21 Feb 2011

Heineken has launched a new film on the Heineken Facebook page as a thank you to Facebook fans who...The film by AQKA features a group of Dutch models on a bar-crawl in Amsterdam s Heineken bars ...

Heineken appoints Indicia to improve consumer engagement

18 Feb 2011 | by Daniel Farey-Jones

Heineken has appointed direct agency Indicia to improve consumer engagement through the development...The new investment will provide Heineken s individual brand teams with a central resource for ...

Heineken rolls out StarPlayer football game

27 Apr 2011 | by Sarah Shearman

Heineken has launched StarPlayer, a dual-screen football game, as part of its Uefa Champions League...asked a series of trivia questions to win points. The game can be played on the Heineken Facebook ...

Heineken to launch 'unifying' global ads

18 Jan 2011 | by Gemma Charles

Heineken is embarking on a fresh global marketing strategy intended to position it as the world...Charzat, senior global brand director for Heineken, said the multimillion-pound push would project the ...

Heineken extends Champions League sponsorship until 2015

27 May 2011 | by Staff

Heineken International has renewed its multi-million pound association with the UEFA Champions...be up for renewal at the end of the 2014-15 season. Heineken has sponsored the Champions League since ...

Heineken rolls out responsible drinking digital campaign

12 Dec 2011 | by Sarah Shearman

Heineken has launched a digital campaign about responsible drinking in the run-up to Christmas, as...Heineken has created a video, 'Sunrise belongs to moderate drinkers', which it is airing on its ...

Google and Heineken sign digital ad agreement

30 Jun 2011 | by Ben Bold

Google has signed a ground-breaking deal with Heineken to collaborate on digital advertising..., Heineken will be given privileged access to the search firm's data and receive discounts. The paper ...

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