03 Aug 2001
| by DOMINIC MILLS
merest
whiff of TV airtime, as in the latest Heineken ads from Lowe Lintas. Of
course, the celebs ...
19 Sep 2001
| by Staff,
LONDON - Heineken has said it is still interested in acquiring the Interbrew-owned Carling Brewers...the Tennent's and Bass Ale brands in the UK and abroad.
A spokesman for Heineken said, "We've ...
01 Nov 2001
| by MARK KLEINMAN
Heineken's top marketers have formed a working group to consider
future strategy for the brand ...
15 Jun 2001
Heineken has turned to Shine Communications for specialist consumer
PR surrounding its summer ...
20 Jul 2001
| by JEREMY WHITE
Heineken is attempting to blackmail consumers into buying its lager
with a brave new campaign ...
10 Sep 2001
| by Staff,
LONDON - Danish brewer Heineken is set to bid 1.2bn for the UK's number one beer brand Carling if...of Becks, the leading German beer brand.
Heineken wants Carling to sit alongside its own beer ...
27 Jul 2001
" section of the celeb C-list for the latest
Heineken TV spot. "Buy a pint of Heineken or we'll keep ...
06 Dec 2001
Frazer Thompson, former global brand director for Heineken, has
joined English Wines as managing ...
13 Sep 2001
| by SALLY MESNER
Interbrew-owned Heineken has been selling the idea of 'refreshment'
to lager drinkers for many ...
31 Aug 2001
| by JENNY WATTS
. And since his campaign for
Heineken is setting viewers' teeth on edge across the nation with a ...