Search results for "Heineken"

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Heineken aims for 'legendary' status with Champions League campaign

21 Sep 2011 | by Alex Brownsell

director or chief executive. The challenge which faced Heineken global media and communications manager ...

W&K gets people loving Heineken ... and each other

16 Feb 2012

world" campaign celebrating the Heineken drinker, we realised that the soundtrack had got people talking ...

Brand barometer: Lagers, which one is most prominent online?

20 Apr 2012 | by Gemma Charles

Heineken is the most prominent, followed by Molson Coors' Carling.

Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?

06 Mar 2012 | by Adam Woods

Last year Diageo and Heineken inked large-scale direct deals with Facebook. Adam Woods investigates...milestone. In September and December 2011 respectively, Diageo and Heineken inked large-scale direct ...

The history of advertising in quite a few objects: 39 Heineken's Toby jugs

30 Aug 2012

That's because they can be linked back to Heineken's renowned "refreshes the parts" advertising ...

A world of difference

26 Jan 2011 | by Simon Kershaw

Heineken's bold adoption of a global campaign would not suit many brands, writes Simon Kershaw....an exercise in futility? Not for those who work at Heineken, it would seem. It has just launched ...

NEWS ANALYSIS: Time for rugby to get professional

16 May 2007 | by Patrick Barrow

With the Heineken Cup final this weekend, the PRCA’s director – a rugby fan – looks at the effects...-team, pan-European Heineken Cup the final of which takes place this weekend is still up in the air ...

Heineken’s exit from Lowe gives a chance to celebrate fine ads

13 Jun 2002 | by Caroline Marshal,

It’s the end of an era. Heineken and Sir Frank Lowe — once the closest of advertising couples — are...“only Heineken can do this” line) to Alan Waldie, Mark Wnek, Adrian Holmes, Derek Apps and others, this ...

Editorial: The downside of successful sponsorship

28 Mar 2008

Sir Frank Lowe was the lynchpin of the relationship, but his latter attachment to the Heineken ...

Sector Insight: Beer

15 Feb 2012 | by Jane Bainbridge

, Heineken Van der Linden took the top UK marketing role for Heineken's beer and cider business in February ...

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