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09 Dec 2011 | by Sarah Shearman
group of 21 brands including Coca-Cola, Bing, Heineken and Dell - which will roll out to consumers over
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Heineken USA 'BeerFriender' by Wieden & Kennedy New York
09 Dec 2011
Heineken has released a Christmas campaign with a Facebook app.
Heineken apes Diageo and signs major global Facebook ad partnership
08 Dec 2011 | by Gemma Charles
Heineken has signed a global ad partnership with Facebook that will see the two companies...and their audiences", according to Heineken. The collaboration also provides Heineken with access ...
Technology meets creativity at AKQA
10 Nov 2011 | by Katherine Levy
, another client stole the limelight. AKQA created Heineken Star Player, an award-reaping app that allows ...
Trading places: this week's people moves
04 Nov 2011 | by Sara Kimberley
Heineken names Jacco van der Linden as UK marketing director, while Microsoft appoints former Mail...) Heineken has named Jacco van der Linden as its UK marketing director, following a five-month ...
Apps should be 'rooted' in user experience, says AKQA's Hood
21 Oct 2011 | by Maisie McCabe
Heineken's Star Player app was successful because it was "rooted" in the fans' experience...said. Earlier in the day Heineken's global head of digital media Floris Cobelens told the 200-strong ...
Gaming meets real life
13 Sep 2011 | by George Nimeh
get in the game, as Heineken, Cadbury, TfL, Topshop and others are proving (see 'The work' below ...
It's time to stop worrying and start loving Google
25 Aug 2011 | by Tom Bedecarre
with Heineken has rekindled fears in the ad industry that the internet giant is working to ...
Appointment to view: the best beer ads of all time?
04 Aug 2011 | by Sarah Johnson
most popular beer ads ever made, including Heineken, Guinness, Budweiser, Carlsberg, Kronenbourg, Coors...Chart. Heineken 'new home' 657,272 shares / 12,555,134 views ...
Marketing, PR and digital: brands bring it all together
21 Jul 2011 | by Noelle McElhatton and Gemma Charles
dilemma. It is one that Heineken UK brand director Mark Given had to tackle with Heineken brand Foster ...
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