Should brands build marketing functions to focus on Facebook? The Marketing Society Forum
14 Mar 2012
marketing communications, Heineken UK We shouldn't make Facebook a special case. While it is part of the ...
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Think BR: Mobile advertising - an engaging concept
31 Aug 2012 | by Mark Freeman
version of the track. AKQA s Heineken Star Player app socializes and gamifies the viewing of UEFA ...
Is it sustainable to reward customers for interacting with ads online?
18 May 2011 | by Staff
. NO - NICK HUDSON, HEAD OF MARKETING COMMUNICATIONS, HEINEKEN My immediate reaction is that this ...
Editor's comment: Getting the last laugh
17 Aug 2010 | by Gareth Jones
, however, the Heineken UK-owned lager plans to revive classic TV comedies, such as I'm Alan Partridge and ...
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