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Heineken breaks digital responsible drinking campaign

14 Nov 2008 | by Gemma Charles

LONDON - Heineken International has launched a digital responsible drinking campaign called 'Know

Digital: Heineken set for website revamp

17 Jun 2008

Heineken UK is adopting a digital strategy to promote its Heineken DraughtKeg....Heineken premium beer, follows its roll-out in several European markets over the past two years. The keg ...

Power 100 Marketers of 2008: 1-50

28 May 2008 | by Staff

imagination or a marketing masterstroke by Mars UK's managing director. 40. Iain Newell, Heineken B ...

Brands sign up to controversial broadcast TV aggregator Zattoo.com

29 Apr 2008 | by Alison Donnelly

signed up in other European countries include Coca-Cola, Heineken, Fujifilm, Nokia and Volvo - more are ...

Heineken focuses Rugby World Cup work on web

30 May 2007 | by Ed Kemp

Heineken is putting digital marketing at the heart of its campaign for the 2007 Rugby World Cup.... Heineken is also launching an RWC video game embedded in a dedicated microsite, which consumers will be ...

Digital Mobile: Marketing's ugly duckling

11 Oct 2006

phones from poster sites. According to the agency, which has worked with Heineken, Coca-Cola and Nokia ...

Profile: Appetite for change - Rachel Johnson, Vice-president of marketing, Europe, Ask.com

17 May 2006 | by Drew Barrand

1999-2000: Heineken marketing manager, Whitbread 2000-2005: Marketing manager northern Europe; UK managing ...

NEW MEDIA: Straying surfers are given a free pint of Murphy’s

23 Mar 2000 | by BEN ROSIER

Heineken, which owns the Murphy s stout brand in Holland, is putting a new slant on online...Heineken, which owns the Murphy s stout brand in Holland, is putting a new slant on online ...

Briefs

02 Dec 1999 | by DANNY ROGERS

research firm Censydiam, where she worked on projects for Coca-Cola, Volvo and Heineken. Ergo has also ...

Whitbread boost for web strategy with pounds 1m spend

16 Sep 1999 | by LUCY BARRETT

Services and web agency Lateral to develop online campaigns for Boddingtons and Heineken. The ...

 

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