CAMPAIGN REPORT: CHOOSING AN AGENCY - How to get contract publishing out of the dark ages. Just as ad agencies managed to escape the clutches of the chairman’s wife, so can the contract publishers. But it does take time and patience, Mark Jones ad
12 Sep 1997 | by MARK JONES, a former editor of Campaign
and innovative. In advertising, it was Hamlet, Heineken, Fiat and so on. In publishing, it s ...

