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COMMENT: FOCUS: CRISIS TELEMARKETING; When the phone line becomes a lifeline

08 Nov 1996 | by WENDY SMITH

crisis management machinery was set in motion when client Heineken had to recall three million ...

CAMPAIGNS: SPONSORSHIP; Travel broadens Heineken image

18 Oct 1996 | by GLEN MUNRO

Client: Whitbread Beer Company PR Team: Cohn and Wolfe Campaign: Heineken Export Wildest Dreams...Client: Whitbread Beer Company PR Team: Cohn and Wolfe Campaign: Heineken Export Wildest ...

 

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