19 Sep 2001
| by Staff,
LONDON - Heineken has said it is still interested in acquiring the Interbrew-owned Carling Brewers...the Tennent's and Bass Ale brands in the UK and abroad.
A spokesman for Heineken said, "We've ...
02 Dec 2008
| by Nikki Sandison
LONDON - Heineken has extended its sponsorship of European club rugby tournament the Heineken Cup...;
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Heineken first joined forces with the European Rugby Cup ...
27 Aug 2002
| by Jennifer Whitehead,
LONDON - Heineken has taken on ARC London as its below-the-line agency as it prepares for its UK...audiences.
Heineken has ended its distribution agreement with Whitbread, and from next year it will be ...
Heineken has appointed direct agency Indicia to improve consumer engagement through the development...The new investment will provide Heineken s individual brand teams with a central resource for ...
10 Aug 2006
| by by Joanne Oatts
LONDON - Heineken has signed a four-year deal with Chelsea Football Club to become the club...from this Summer until the end of the 2009/10 season.
Heineken already sponsors the UEFA Champions ...
LONDON - Heineken has appointed Bartle Bogle Hegarty (BBH) to its £40m global creative roster...Amsterdam in July. In the end Heineken retained The Red Brick Road on its roster, and the agency is already ...
30 Oct 2006
| by by Sarah Woods
Bond film set in the latest Heineken global advertising campaign....M to keep a watchful eye on Bond. In the Heineken ad, Vesper's mission continues. As she strides ...
26 Mar 2003
| by Claire Billings,
LONDON - Heineken has hired interactive marketing firm itraffic, part of Agency.com, for the online...Itraffic won the work following a pitch against unnamed agencies and will work alongside Heineken ...
24 Jan 2002
| by Staff,
NEW YORK - Lowe 35m Heineken business go the same way as its former creative chief Lee Garfinkel...Heineken, including the "It's all about the beer" campaign.
It is reported that another Lowe ...
16 Aug 2002
| by Jennifer Whitehead,
LONDON - Heineken has confirmed today that it will take control of all marketing, sales and...The Dutch brewer plans to withdraw the current Heineken products available in the UK -- Heineken ...