Search results for "Healthcare"

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Helen Edwards: 'Good enough' is fine for government agency roster

. Since I work a fair bit with healthcare clients, which predominantly sell to the NHS, I have often ...

Think BR: So you think you know the Chinese market?

exist in the healthcare category, especially products that promote preventive medicine, exercise and a ...

Think BR: Whose health is it anyway?

the government healthcare funding with the costs associated being projected at around 2bn. Lower ...

Helen Edwards: Why the NHS brand won't travel well

market strength. Last month it was announced that a new body, Healthcare UK, would be set up to promote ...

Helen Edwards: Civil brands engineer a third way

: CIVIL BRANDS - Circle Health , Europe's biggest healthcare partnership, sits somewhere between the ...

Think BR: What creative businesses can learn from John Lewis

, healthcare and manufacturing: take Arup, the 10,000-strong engineering company responsible for Beijing s Bird ...

Helen Edwards on Branding: Being patient with choice

their GP practice; to make choices about their NHS healthcare; and to the information to support these ...

Ruling the world: Adland's super six

- while expanding its healthcare presence in France. There must also be a question-mark over how much more ...

Helen Edwards on Branding: The contrast ratio

brand Compeed designed its packaging by looking beyond its humdrum healthcare category, and into the ...

Helen Edwards on Branding: Apple of their eye

turning admiration into imitation. Category distance is no barrier: from healthcare to automotive ...

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