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The Big Picture: Healthcare PR

04 Apr 2013

Tablet use, fast broadband and the ease of online sharing mean campaigns incorporating a great pic or piece of film often achieve high awareness. Here's a striking example...

My agenda: Sarah Cohen

04 Apr 2013 | by Sarah Cohen, Head of social marketing, Time to Change

here to view more from the Healthcare PR Ideas Lab ...

The new era of collaboration

04 Apr 2013

cites the case of drug company Baxter Healthcare, whose Floseal product stops nosebleeds, being asked by ...

Follow these healthcare tweeters

04 Apr 2013

PR Week highlights three tweeters in Healthcare you should be following...., http://ow.ly/htlsS '; 'Download our report on priority setting in #healthcare, which chimes with a new @nhsconfed ...

Healthcare PR - February 2011

21 Feb 2011 | by Claire Murphy

As pharma companies negotiate the prospect of a fundamentally changed NHS and a new drug pricing system, our writers look for the threats and opportunities of the new landscape. Plus - interview with GSK's v-p, global comms, Phil Thomson.

Healthcare PR - May 2010

20 May 2010 | by Claire Murphy

How the success of the dementia lobby is inspiring other groups representing health conditions. Plus - essay writers consider how comms can aid the NHS overhaul.

Healthcare PR - May 2009

29 May 2009 | by Claire Murphy

How hospitals' PR teams have fought back against C-Difficile. Plus - the challenge of reaching doctors online

 

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