04 Mar 2005
| by Adam Hill
Campaign: Ask for Asacol
Client: Procter Gamble Pharmaceuticals
PR team: Healthcare Solutions
Timescale: November 2002-ongoing
Budget: £100,000 per year
Asacol MR is used to treat ulcerative colitis - a chronic, recurring disease of the large bowel. Around 97 per cent of repeat Asacol prescriptions...
18 Mar 2005
| by Ian Hall
Resolute Communications has hired global healthcare PR veteran Phil Sheldon in a board director..., which he helped expand into healthcare PR, working for clients such as Bayer, Digene, Ortho-McNeill and ...
04 Mar 2005
| by Sarah Robertson
Four Communications is entering the healthcare PR arena and has hired former Avenue HKM chief