Search results for "Healthcare PR"

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HEALTHCARE PR: The healthcare PR roundtable

27 Sep 2002

PRWeek's first ever roundtable on healthcare PR drew leading industry figures - from both agencies...ble debate for the healthcare PR sector comes at a time when the industry is witnessing great ...

HEALTHCARE PR: A day in healthcare PR

22 Nov 2002

Alastair Ray looks at how a brand comms PRO at AstraZeneca sets next year's strategy

HEALTHCARE PR: Global preference

27 Sep 2002 | by MARY COWLETT

Drug firms are boosting their reputations by preferential pricing, writes Mary Cowlett.

HEALTHCARE PR: The New Zealand case

27 Sep 2002 | by NICK PURDOM

Nick Purdom reports on one of the few mature direct to consumer healthcare PR markets....and services,' explains Johnstone. The DTC debate continues while healthcare PR practitioners in the ...

HEALTHCARE PR: Direct to the consumer

27 Sep 2002 | by NICK PURDOM

After a year-long debate, Nick Purdom examines the implications of the EC review on DTC and finds that while reform is necessary, critics contend the proposals are inadequate.

CAMPAIGNS: Action funds youth study on medicine - Healthcare PR

04 Oct 2002 | by ADAM HILL

Client: Action Research PR Team: In-house Campaign: Raising Awareness About Research Into the Effects on Children of Untested and Unlicensed Medicines Timescale: December 2000 - September 2002 Budget: Undisclosed

Former Fleishman-Hillard boss launches new agency

29 Jan 2002 | by Jennifer Whitehead,

LONDON - Former Fleishman-Hillard managing director Paul Blackburn has launched a healthcare PR

DIARY: Shire Health welcomes hacks to Opera House

19 Jul 2002

Healthcare PR shop Shire Health says more than 100 specialist hacks turned up to its champagne and

Shire Hall reveals three more firms as group rebrands

26 Apr 2002

The Shire Hall Group of healthcare PR agencies has launched three additional companies and has

HEALTHCARE: Ditch the pitch? - Many healthcare specialists feel the pitch process is fast becoming surplus to their requirements. But should they sound the death-knell just yet?

01 Feb 2002 | by CHRIS SCOTT

business.' This, he says, is particularly dangerous in healthcare PR: 'It encourages overclaiming ...

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