PHARMACEUTICALS: Restrictive legislation makes it difficult to promote new drugs, regardless of their benefits HOSPITAL PR: Communicating changes to NHS and private hospitals without incurring the wrath of the public PRICE FIXING: Small pharmacies come under threat by cut price OTC medicines being...
Hospital treatment is a highly charged, ultra-emotive issue. The NHS is a cherished institution. And the British public has come to expect high- quality hospital treatment as its tax-given right.
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