HEALTHCARE PR: A day in healthcare PR
22 Nov 2002
Alastair Ray looks at how a brand comms PRO at AstraZeneca sets next year's strategy
Click
to remove filters
Times wants to know what he thinks about healthcare PR, the editor of a national daily calls up for ...
Alastair Ray looks at how a brand comms PRO at AstraZeneca sets next year's strategy
's largest healthcare PR and medical education firms, become part of O&M's healthcare advertising, direct ...
shape. The most pertinent spur however for bringing together WPP's healthcare PR and broader marketing ...
Client: Action Research PR Team: In-house Campaign: Raising Awareness About Research Into the Effects on Children of Untested and Unlicensed Medicines Timescale: December 2000 - September 2002 Budget: Undisclosed
PRWeek's first ever roundtable on healthcare PR drew leading industry figures - from both agencies...ble debate for the healthcare PR sector comes at a time when the industry is witnessing great ...
Drug firms are boosting their reputations by preferential pricing, writes Mary Cowlett.
Nick Purdom reports on one of the few mature direct to consumer healthcare PR markets....and services,' explains Johnstone. The DTC debate continues while healthcare PR practitioners in the ...
After a year-long debate, Nick Purdom examines the implications of the EC review on DTC and finds that while reform is necessary, critics contend the proposals are inadequate.
decline in the first six months of the year. Specialist comms, which includes healthcare PR, recorded ...