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Edelman hires Fisher-Pollard for healthcare role

11 Dec 1998 | by SIMON ELLERY

communications and healthcare PR for ten years in Australia, the UK and Hong Kong. Deputy managing ...

FOCUS: HEALTHCARE PR - ’Lifestyle’ drugs seek a PR remedy. The Viagra debate has

04 Dec 1998 | by ROBERT GRAY

It has been a year in which the cost of medicines has seldom been far from the headlines. Although Viagra has produced the most column inches, reimbursement (that is, when drugs can be prescribed on the NHS) is not a one-product issue.

 

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