Alastair Ray looks at how a brand comms PRO at AstraZeneca sets next year's strategy
PRWeek's first ever roundtable on healthcare PR drew leading industry figures - from both agencies...ble debate for the healthcare PR sector comes at a time when the industry is witnessing great ...
As pharma companies negotiate the prospect of a fundamentally changed NHS and a new drug pricing system, our writers look for the threats and opportunities of the new landscape. Plus - interview with GSK's v-p, global comms, Phil Thomson.
How the success of the dementia lobby is inspiring other groups representing health conditions. Plus - essay writers consider how comms can aid the NHS overhaul.
Chandler Chicco Companies kept the top spot in 2009's healthcare league table. The agency managed to achieve an impressive 31 per cent growth, opening up a gap of more than £3m over nearest rival Edelman. Edelman retained second place in the table and saw a five per cent increase in fee income compared...
How hospitals' PR teams have fought back against C-Difficile. Plus - the challenge of reaching doctors online
Drug firms are boosting their reputations by preferential pricing, writes Mary Cowlett.
Healthcare PR fee Total PR % of Rank Company income (pounds) Char fee Staff fee Location 04 03 ...
Tablet use, fast broadband and the ease of online sharing mean campaigns incorporating a great pic or piece of film often achieve high awareness. Here's a striking example...
Common healthcare PR practice may be about to change. Evidence given to the Health Select ...
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