EDITORIAL: Challenging time for healthcare PR
26 Sep 2003
The story of the downturn in the communications sector is of a chill wind gradually reaching areas of the industry previously thought immune.
Client: NHS Information Authorities PR Team: In-house/Orchid PR Campaign: Launch of Newborn Hearing Screening Programme Timescale: September 2003 Budget: 4,500
The story of the downturn in the communications sector is of a chill wind gradually reaching areas of the industry previously thought immune.
Healthcare PR agencies are predicting a poor economic outlook for the rest of the year, blaming
Communications, and Rosemary Hennings, a one-time freelance healthcare PR consultant, the agency aims to be ...
influence, and pharma companies squeezed their spending, 2002 was clearly a pivotal year for healthcare PR.... Furthermore, for those companies entering the league table that split out their healthcare PR income, by far ...
Client: AstraZeneca PR Team: CPR Worldwide Campaign: European launch of Zomig Nasal Spray Timescale: August - October 2002 Budget: Undisclosed