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TOP 50 HEALTHCARE PR: Side effects - Healthcare agencies are adapting to the needs of a globalised

The past year has been one of significant change for the healthcare PR sector. One of the main...The past year has been one of significant change for the healthcare PR sector. One of the main ...

FOCUS: HEALTHCARE PR: Patient power - The wealth of internet medical sites has given some patients

medical audiences. We believe that patients are going to be the driver for future healthcare PR ...

FOCUS: HEALTHCARE PR - A new pill to swallow. A further layer of healthcare regulation will

healthcare PR? The impact of NICE on PR work is bound to be considerable. NICE communications ...

CAMPAIGNS: HEALTHCARE PR - PR sheds light on male health risks

Client: Institute of Cancer Research

TOP 50 HEALTHCARE PR: Health complex - An increasing consumer awareness of health matters has

The healthcare PR sector in the UK had an active year during 1998. As the PR Week league table...The healthcare PR sector in the UK had an active year during 1998. As the PR Week league table ...

FOCUS: HEALTHCARE PR - ’Lifestyle’ drugs seek a PR remedy. The Viagra debate has

It has been a year in which the cost of medicines has seldom been far from the headlines. Although Viagra has produced the most column inches, reimbursement (that is, when drugs can be prescribed on the NHS) is not a one-product issue.

PUBLIC RELATIONS: Prescription for change - Healthcare PR has changed the face of pharmaceutical

being fought against a background where healthcare PR is achieving a more weighty role. Where once it ...

TOP 50: HEALTHCARE PR CONSULTANCIES: A prescription for PR success - As patient knowledge increases

healthcare PR, as in IT, tend to be higher than in general consumer PR. It seems every holding company out ...

CAMPAIGNS: Burgen changes the face of bread - Healthcare PR

Allied Bakeries has become the latest entrant to the functional foods market with the launch of Burgen Bread, a soya and linseed loaf. Functional foods contain biologically active elements which claim to deliver benefits beyond basic nutrition. Burgen Bread claims to provide a good source of plant oestrogens...

FOCUS: HEALTHCARE PR - Looking good, feeling good?/As local health authorities and NHS Trusts face

The health secretary, Frank Dobson, seems to have delivered health service communicators a double whammy. Not only has he just announced a whole series of reforms for trusts and health authorities to implement, causing them a major PR headache, but he also wants them to cut their management budgets.

 

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