FOCUS: HEALTHCARE PR: Patient power - The wealth of internet medical sites has given some patients
10 Mar 2000 | by MARY COWLETT
medical audiences. We believe that patients are going to be the driver for future healthcare PR ...
The past year has been one of significant change for the healthcare PR sector. One of the main...The past year has been one of significant change for the healthcare PR sector. One of the main ...
medical audiences. We believe that patients are going to be the driver for future healthcare PR ...
healthcare PR? The impact of NICE on PR work is bound to be considerable. NICE communications ...
Client: Institute of Cancer Research
The healthcare PR sector in the UK had an active year during 1998. As the PR Week league table...The healthcare PR sector in the UK had an active year during 1998. As the PR Week league table ...
It has been a year in which the cost of medicines has seldom been far from the headlines. Although Viagra has produced the most column inches, reimbursement (that is, when drugs can be prescribed on the NHS) is not a one-product issue.
being fought against a background where healthcare PR is achieving a more weighty role. Where once it ...
healthcare PR, as in IT, tend to be higher than in general consumer PR. It seems every holding company out ...
Allied Bakeries has become the latest entrant to the functional foods market with the launch of Burgen Bread, a soya and linseed loaf. Functional foods contain biologically active elements which claim to deliver benefits beyond basic nutrition. Burgen Bread claims to provide a good source of plant oestrogens...
The health secretary, Frank Dobson, seems to have delivered health service communicators a double whammy. Not only has he just announced a whole series of reforms for trusts and health authorities to implement, causing them a major PR headache, but he also wants them to cut their management budgets.