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Campaign: Asacol targets GPs to stave off rival brands - Healthcare PR
04 Mar 2005 | by Adam Hill
Campaign: Ask for Asacol Client: Procter Gamble Pharmaceuticals PR team: Healthcare Solutions Timescale: November 2002-ongoing Budget: £100,000 per year Asacol MR is used to treat ulcerative colitis - a chronic, recurring disease of the large bowel. Around 97 per cent of repeat Asacol prescriptions...
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