PUBLIC RELATIONS: Prescription for change - Healthcare PR has changed the face of pharmaceutical
13 Aug 1998 | by KEN GOFTON
being fought against a background where healthcare PR is achieving a more weighty role. Where once it ...
It has been a year in which the cost of medicines has seldom been far from the headlines. Although Viagra has produced the most column inches, reimbursement (that is, when drugs can be prescribed on the NHS) is not a one-product issue.
being fought against a background where healthcare PR is achieving a more weighty role. Where once it ...
healthcare PR, as in IT, tend to be higher than in general consumer PR. It seems every holding company out ...