Alastair Ray looks at how a brand comms PRO at AstraZeneca sets next year's strategy
Client: Action Research PR Team: In-house Campaign: Raising Awareness About Research Into the Effects on Children of Untested and Unlicensed Medicines Timescale: December 2000 - September 2002 Budget: Undisclosed
The Shire Hall Group of healthcare PR agencies has launched three additional companies and has
business.' This, he says, is particularly dangerous in healthcare PR: 'It encourages overclaiming ...
's largest healthcare PR and medical education firms, become part of O&M's healthcare advertising, direct ...
shape. The most pertinent spur however for bringing together WPP's healthcare PR and broader marketing ...
decline in the first six months of the year. Specialist comms, which includes healthcare PR, recorded ...
said a desire to reach 'critical mass' in the healthcare PR market had been the driving force behind ...
major health education programmes. All of these trends have had an impact on healthcare PR. The fact ...
important as targeting the public. Healthcare PR is becoming more consumer-focused, but will always have a ...
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