EDITORIAL: Challenging time for healthcare PR
26 Sep 2003
The story of the downturn in the communications sector is of a chill wind gradually reaching areas of the industry previously thought immune.
Communications, and Rosemary Hennings, a one-time freelance healthcare PR consultant, the agency aims to be ...
The story of the downturn in the communications sector is of a chill wind gradually reaching areas of the industry previously thought immune.
Healthcare PR agencies are predicting a poor economic outlook for the rest of the year, blaming
Client: NHS Information Authorities PR Team: In-house/Orchid PR Campaign: Launch of Newborn Hearing Screening Programme Timescale: September 2003 Budget: 4,500
Client: AstraZeneca PR Team: CPR Worldwide Campaign: European launch of Zomig Nasal Spray Timescale: August - October 2002 Budget: Undisclosed
influence, and pharma companies squeezed their spending, 2002 was clearly a pivotal year for healthcare PR.... Furthermore, for those companies entering the league table that split out their healthcare PR income, by far ...
through financial, litigation and healthcare PR fields.
More than half the UK’s Top 25 healthcare PR agencies recorded fee growth in 2002, suggesting last
that he plans an awareness-raising campaign about it among healthcare PR firms, one of which he feels ...
firm Doctors Direct has hired CCD Healthcare PR to handle its consumer, trade and B2B account. The move ...