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Think BR: What value is your sponsorship really giving you?

14 Dec 2012 | by Rupert Pratt

The global recession has seen a slowdown in marketing spend while sponsorship remains in good health. The latest European Sponsorship Association (ESA) figures show a 14% increase from 23.3 billion in 2010 to 26.5 billion in 2011. Much of this uplift reflects significant deals around ...

Why a sustainable reputation matters

07 Dec 2012 | by John Shewell

) placing significant pressure on social care and public health budgets; technology is rapidly evolving ...

Think BR: Keeping your soup fresh

21 Nov 2012 | by Simon Wright

checking a pulse to see if a patient is still alive - regular health checks are essential, but many brands ...

Think BR: Getting the real measure of return on investment

19 Nov 2012 | by Marius Cloete

remains in remarkably good health all things considered. In 2011 there were still well over 1.2bn ...

Who will take the lead amid calls for NHS clarity?

19 Nov 2012 | by Luke Blair

-owned property asset will play an important role. Secondly, I went along to the London Health Conference where I ... for the last six years. Naturally, as clinicians, NHS managers, health officials and others all rush ... ? Why not use the power and influence of City Hall to bring together the new Health and Wellbeing Boards ...

If industry can avert a talent crisis, we know who to thank

15 Nov 2012 | by Simeon Adams

With the golden anniversary of the Media Business Course a year away, it is gratifying to see it in such rude health. To state the bleeding obvious, we re in the grip of a punishing recession. Recruitment, headcount and staff training are often the first ports of cull for agencies in turbulent times. How ...

Brand manager of the week: Ruth Start

14 Nov 2012

, what would they be? Health and happiness for me, my friends and family. What was your worst ...

Advertising should be a risky business you could lose in

08 Nov 2012 | by Justin Gibbons

and tweaked plans. This is no way to live. Nudge has a subtitle it is "improving decisions about health ...

Brand manager of the week: Taskeen Jamal

07 Nov 2012

Digital brand development manager for heart health, Unilever

Think BR: It's time for brands to take action

24 Oct 2012 | by Jane Asscher

campaign from the Department of Health is a great example of doing to effect behaviour change ...

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