HTC 'soundwave' by Mother
08 Nov 2011
Mother has unveiled its first work for HTC since winning the pan-European account in July....The new ad, "soundwave", promotes the launch of HTC s latest handset, the Sensation XL with Beats ...
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HTC One
28 Feb 2013
Will HTC get back into the top five smartphone makers with One's aluminium body and BlinkFeed...Mother s "freefall fashion show" ad for HTC seemed to also reflect what would happen to the ...
Brand Health Check: HTC
23 Feb 2012 | by Matthew Chapman
HTC has begun to falter as Samsung and Apple strengthen their stranglehold on the smartphone ...
HTC seeks agency help for flagship HTC One handset
16 May 2013 | by John Owens
HTC is in closed talks with agencies over a brief to drive sales of its forthcoming make-or-break...flagship HTC One handset. The widely praised phone's recent entry into the market is crucial for the ...
HTC appoints European marketing director
09 Feb 2010 | by Daniel Farey-Jones
LONDON - Mobile manufacturer HTC has hired Vladimir Malugin, formerly head of products and...comes as HTC is holding a pitch to appoint an agency to handle its pan-European advertising duties ...
HTC sponsors Wallpaper* design awards
07 Dec 2009 | by Sarah Johnson
LONDON - Wallpaper* magazine has signed up global smartphone designer HTC as the sponsor for its...activity in the magazine, online and at the awards event. HTC will have a strong presence in Wallpaper ...
HTC 'Beats Audio' by Romelle Swire
05 Nov 2012
Romelle Swire has created a cinema ad for HTC....The spot, which features the singer Emeli Sande and the producer Naughty Boy, promotes HTC ...
HTC boosts budget for One smartphone push
20 Feb 2013 | by John Reynolds
HTC, the Taiwanese smartphone maker, is rolling out a major in-house marketing campaign for its...HTC One will launch at the end of March across 80 countries and marks the smartphone maker s ...
HTC raids Everything Everywhere for marketing chief
01 Jul 2011 | by Ben Bold
Taiwanese smartphone manufacturer HTC has poached Everything Everywhere's Phil Roberson and made...Jon French, who in April was promoted to vice president of sales and operations for HTC EMEA. HTC ...
PHD tipped to handle HTC media business
15 Mar 2011 | by Campaign Asia
PHD is tipped to have picked up HTC's media planning and buying in selected Asian markets....Sources say Omnicom Media Group's PHD is already handling HTC's business in Hong Kong and ...
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