Search results for "HSBC"

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Direct marketing and sales promotion leagues 2010

30 Mar 2010 | by Richard Abbott

. Subsidiary JWT Group. DM 65%, SP 10%, other 25%. Clients include: Shell, Nokia, HSBC Targetbase Claydon ...

Special Report: Market Research - Tell me about it

17 Mar 2010 | by Mary Cowlett

lives. In 2008, HSBC embraced this technique in an effort to understand its customers better, with a ...

Mark Kleinman on marketing and the City: Wider horizons

10 Mar 2010 | by Mark Kleinman

consumer (Diageo, Unilever and HSBC are three obvious examples) deserve the backing of their investors ...

The week in marketing

10 Nov 2009

First Direct has appointed Paul Say as its head of marketing. He joins from HSBC Bank International and ...

The week in marketing

22 Sep 2009

places to 22nd as its brand value fell by 32%. Morgan Stanley, HSBC, UBS, CitiGroup and AXA also lost ...

The week in marketing

14 Jul 2009

Building Society has hired former HSBC UK marketing director James Boulton as divisional director for ...

The week in marketing

30 Jun 2009

agencies. The team relay event has proved popular, with entries submitted by Tesco, O2, HSBC, Apple, Pizza ...

Media Road Test: British & Irish Lions tour

02 Jun 2009

The British advertisers included HSBC and Audi. ...

Marketing Direct: List Report 2009

24 Feb 2009 | by Noelle McElhatton

, which has a client list including HSBC, Gap, Hugo Boss and American Express, has invested in consultancy ...

The week in marketing

24 Feb 2009

resigns as HSBC marketing director 5. Knowing when to kill a brand 6. How emotion can sell your brand 7 ...

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