Helen Edwards on Branding: Waterstone's: labour of love
16 Feb 2011 | by Helen Edwards
's parent company, HMV, with a view to prising the bookseller away. It won't be easy. Simon Fox, chief ...
consumers; no trip to Waterstone's, Blockbuster or HMV. They are part of a movement that is changing ...
's parent company, HMV, with a view to prising the bookseller away. It won't be easy. Simon Fox, chief ...