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Media Analysis: Big-screen draw

late as major brands have continued to plough money into the medium. According to GroupM, adspend ...

Raymond Snoddy on media: Papers must heed web's death threat

have generated only £15m-£20m in ad revenue last year, with GroupM suggesting only one online newspaper ...

Web advertising at regional newspapers helps offset drop in print editions

GroupM, the parent company of WPP's media agencies, which has predicted that online advertising budgets ...

Raymond Snoddy on media: My money's on the freesheets

Just as important, is the GroupM forecast that internet advertising revenue will overtake that of ...

US credit crunch poses £50m adspend threat

the Bank of England agreed emergency funding. Adam Smith, futures director at GroupM, said the ...

US credit crunch poses £50m adspend threat

the Bank of England agreed emergency funding. Adam Smith, futures director at GroupM, said the crisis ...

Bellwether positive on 2007 marketing spend

with a July report from WPP's GroupM, which claimed that the industry is relying on the internet for ...

New Year's resolutions: What have you put at the top of your to-do list this year?

. WPP's GroupM is predicting 36% growth in 2007 as FMCG marketers begin to invest heavily. Overall UK ad ...

Five seeks digital surge

chief operating officer of media investment management firm GroupM. 'When you see the success that ITV ...

P&G withdraws ads as Sky negotiations collapse

appearing on its stations. No one at Sky, Starcom or P&G would comment. Separately, WPP's GroupM, which ...

 

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