Brand Health Check: Greggs
25 Aug 2011 | by Rachel Barnes
Some consumers might be surprised to learn that Greggs has more than 1500 bakery shops across the ...
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We'll Call You - Greggs
02 Mar 2011
Greggs can no longer call its pasties Cornish, what else will it change?...Greggs: Good morning, Greggs customer care, how can I help? Mktg: Hi, I've heard you're not ...
Greggs 'taste rescue' by Gratterpalm
18 Apr 2012
Greggs has launched an integrated marketing campaign designed to reinforce its value and freshness..."Professor Gregg T Bud" Greggs' own "tastebudologist". ...
Greggs trials upmarket bakery format
17 Feb 2009 | by Staff
LONDON - Greggs, the bakery chain, is planning to trial an upmarket store format to examine ways it...will aim to convey a more modern ambience than Greggs' existing outlets and will have a bigger customer ...
Greggs buoyed by £1.99 breakfasts
16 Mar 2011 | by John Reynolds
Greggs, the high-street baker, has reported a 7.9% lift in pre-tax profits to £52.5m, bolstered by...Greggs reported revenues of 662m in the year ending January 2011, up 0.2% on the previous 12 ...
Greggs job goes to Propaganda
11 Oct 2006
Greggs has handed its £5m advertising and direct business to Propaganda as it plans to run a series..., including its recently launched Greggs Healthier Options range. Due to break in January, the TV ads will ...
Greggs to begin selling porridge
06 Oct 2010 | by John Reynolds
Greggs, the budget bakery chain, has disclosed plans to help itself to a bigger slice of the...The move will position Greggs against more premium competition such as Starbucks and other coffee ...
BRANDING BRIEF: Greggs reviews brand
05 Feb 2004
Greggs, the high-street bakery, is reviewing all elements of its brand to create a consistent
Greggs to open service station outlets
19 Oct 2011 | by John Reynolds
Greggs is to trial opening stores at motorway service locations across the country in a bid to...initiative will be run as a franchise operation, which is new to Greggs. The Greggs service station shop ...
Digital: Greggs puts task into Propaganda
01 Apr 2008
Greggs has handed its digital marketing business to Propaganda as it increases its online...and competitions for the bakery chain. Propaganda has been working with Greggs on a second tranche ...
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