Search results for "Green Flag"

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REVIEW: Marketing and advertising news in the week’s press

02 Oct 1998 | by CLAIRE BEALE

million takeover of the RAC by Cendant, the US owner of the Green Flag roadside recovery business, has ...

CLOSE-UP PERSPECTIVE: M&C spot for RAC puts it back in the breakdown game

17 Jul 1998 | by CAROLINE MARSHALL

the AA, Green Flag and, for the sake of argument, the Samaritans, who offer comprehensive cover for ...

DIRECT NEWS: Carat Direct Manchester loses place on AA roster after review

10 Jul 1998 | by ANNA GRIFFITHS

increased competition from the RAC - which will soon increase in size once it has merged with Green Flag ...

REVIEW: Marketing and advertising news in the week’s press

29 May 1998 | by ELEANOR TRICKETT

RAC, adding it to its Green Flag service which will then boast a combined 9.2 million members ...

TBWA GGT MERGER: TBWA and GGT unveil merged shop

22 May 1998 | by CAROLINE MARSHALL

Axa Beiersdorf: Nivea COI Fuji Goldfish Green Flag LDV News International ...

BBJ beats three to pounds 5m RAC task

08 May 1998 | by ELEANOR TRICKETT

also owns the Green Flag rescue service and advertising arrangements could face further upheaval if a ...

CAMPAIGN REPORT ON FOOTBALL: France 98 a broadcasting bargain - The multi-million dollar prices for World Cup rights seem exorbitant, yet broadcasters and advertisers are queuing up. Andy Fry reports

01 May 1998 | by ANDY FRY

, which handles the Team England sponsorship with clients such as BP, Canon and Green Flag. The major ...

CAMPAIGN DIRECT: MARKETING CHALLENGE - How Lowe Direct helped drivers focus on the new-look RAC. A below-the-line push was a key factor in explaining the RAC’s rebranding to its members. By Meg Carter

13 Feb 1998 | by MEG CARTER

the AA or Green Flag. By retaining more members, the benefit would go straight to the bottom ...

REVIEW

16 Jan 1998 | by CLAIRE BEALE

Line is to pitch itself against the AA, RAC and Green Flag with the launch of its own breakdown ...

 

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