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What were the marketing moments of the last 75 years?

06 Mar 2007

edition of Philip Kotler s Marketing Management 1968 - Government launches I m backing Britain ... submissions to a government department 1980 - Nestle baby milk boycott starts in the UK 1980 - Walkman ... - Government caps number of pubs brewers can own and requires guest beers 1990 - Marathon becomes Snickers ...

Marketers 'fail to protect data'

24 Jun 2008 | by Gemma Charles

. The findings come as concern over data protection mounts following a rash of high-profile government data ...

Unopened direct mail rates fall in 2008

01 Oct 2008 | by Robert McLuhan

Cosmetics and toiletries 0.21 15.83 14.63 17 Government departments 0.18 1.85 22.22 18 Online ... Government 0.14 0.26 24 Property 0.06 1.79 Source: Nielsen Media Research, July 2007-June 2008 ... appliances 0.15 0.09 21 Government 0 0 22 Household stores 0 0 23 Leisure equipment 0 0 ...

Direct mail data not clean enough yet

25 Sep 2007 | by Robert McLuhan

that waste is a perfect excuse for government legislation. Read s own research through YouGov shows that 72 ...

 

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