Superbrands case studies: EasyJet
04 Jun 2004
the amount of passengers that each national airline could carry were negotiated between governments ...
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Brand Health Check: P&O Ferries
27 Oct 2004
Pity poor P numbers of passengers using the port at Dover have dropped by a third to 15m since 1997. Price is one factor - a day return ticket from Dover to Calais costs more than £100, far more than the cost of many budget airline tickets. The French government's raising of duty on cigarettes ...
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