VisitEngland calls on celebrities to kick start £5m domestic tourism push
07 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
and as a Government, we will know whether this type of campaign works and what the return on investment is ...
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Industry view: Is easyJet's marketing makeover working?
12 May 2012 | by Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones
their tickets still look cheap to the consumer. As the Government appears to not be budging on the increases ...
Famous Brits feature in global tourism campaign
20 Jun 2011 | by Loulla-Mae Eleftheriou-Smith
and create 50,000 new jobs in the tourism industry over a four-year period. The Government has pledged 50 ...
Hoseasons returns to TV with Denise Van Outen
22 Dec 2010 | by Loulla-Mae Eleftheriou-Smith
to create the Go Active brand as part of the Government's Change4Life scheme . It launched a range of travel ...
Kosovo rebrands with TV ad campaign
27 Oct 2009 | by Claire Billings
LONDON - The Kosovan Government has created a new TV ad campaign to change perceptions
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