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Londis owner appoints Burleigh as marketing director

of the brands to sign up to the government's sustainability pledge in March. ...

Top 10 marketing moments of 2010

channel for brands. Government cuts Change4Life In opposition, the Conservative Party made no secret of its plans to slash the government s adspend, although it was unclear where exactly the axe ... , and in July, health secretary Andrew Lansley finally confirmed that the government would no longer fund its ...

Boots steps into sport sponsorship ahead of London 2012

The retailer is expected to sign up as the main sponsor of Gold Challenge, an initiative set up by government quango Sport England to encourage participation in sport and raise money for charity. Consumers will be challenged to attempt Olympic and Paralympic sports in the build-up to the Games. Sport England, which ...

Cadbury and B&Q flagged as targets for tax protests

movement said savage cuts to the public sector by the coalition government could be reduced if large ...

New Year VAT increase to trigger £2.3bn consumer squeeze

Despite retailers expecting a bumper Christmas this year , the outlook for the New Year is more uncertain. The coalition government will raise the basic rate of VAT to 20% on 4 January as part of its austerity package . Data company Acxiom says the tax hike will not have a uniform effect, and some groups ...

Asda eyes up brand tie for fabric softener dispensers

, as opposed to 21 from the smaller bottle size. The trial, which was part-funded by the government's Waste ...

Sales promotion: Festive sales promotion

for January purchases to encourage them back into stores at a time when government cuts and an increase ...

Profile: Game-winning strategy

be governed to some extent by the more immediate concerns of the crucial run-up to Christmas this year ...

Tesco sponsors Climate Week

and government director, said, "Business has a critical job to do mobilising customers, suppliers and employees ...

Retailers top consumer trust as banks lose out

Five high-street banks feature in the top 20 of the UK's most-trusted brands, based on a poll carried out by Lansons Communications and Opinium Research. Barclays, HSBC and Nationwide, which did not seek financial support from the government during the credit crunch, rank higher than competitors ...

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