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Arif Durrani: Mediabrands restructure goes beyond retaining Tesco

14 Mar 2013 | by Arif Durrani

and a new Tory Government later, and COI s business had been decimated to sub 55 million within its ...

Sainsbury's has a lot going for it, but where's the soul?

28 Feb 2013 | by Danny Rogers

is to be lauded as we struggle to create a post-Olympics sporting legacy, despite the efforts of this Government ...

If you see someone talking to a lamppost, they're not crazy, just from the future

31 Jan 2013 | by Russell Davies

to get interesting. Russell Davies is a creative director at Government Digital Services ...

Tesco's new Clubcard move: it's not often we see 'fun' and 'data' in the same sentence

02 Oct 2012 | by Noelle McElhatton

Clubcard Play, Britain s biggest grocer can t be accused of missing an opportunity: Midata, the government ...

Five take outs from the CIM marketer salary survey 2012

25 Sep 2012 | by Noelle McElhatton

And for good reason. Still battening-down-the-hatches, the dilemma for brands remains whether to hike salaries to remain competitive. After all, it costs a lot of money to replace good people, with the truly talented not governed by the rules of recession. With this in mind, what should we take out from ...

Helen Edwards: Why the NHS brand won't travel well

05 Sep 2012 | by Helen Edwards

Government plans to promote 'the NHS brand' around the world mistake domestic affection for market...-sounding situation: a UK government trying to take a healthcare system overseas. NHS Global was launched by Labour ...

Helen Edwards: The good and bad of Cadbury's brand association tendencies

21 Mar 2012 | by Helen Edwards, PPA, Business columnist of the year

and intensities (see 30 seconds), but, as the Cadbury examples illustrate, a single principle governs them all ...

Editor's comment: Clubcard: reinvent or face extinction

15 Feb 2012 | by Noelle McElhatton

' chance to revisit government policy Culture Minister Jeremy Hunt admits VisitBritain's biggest push to date flies in the face of the government's decision to cut marketing spend (page 12). If 'Great' is a ...

Think BR: Make sustainability the icing on your product's cake

06 Jan 2012 | by Jonathan Weeks and Laura Furniss

rather waiting for public pressure or decent government support. Unilever is one of the companies ... on Unilever: "Given the absence of coherent government action, and consumer ambivalence on sustainability ...

Editor's comment: A silver lining amid the gloom

15 Mar 2011 | by Noelle McElhatton

don't yet know what effect the government's spending cuts will have on consumer confidence, nor what ...

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