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Helen Edwards on Branding: From checkout to grave

11 May 2010 | by Helen Edwards

the government. Yet, who would you prefer to hold it? Tesco, or politicians like Gordon Brown, with his withering ...

Editor's comment: A moral dilemma

21 Apr 2010 | by Gareth Jones

with an independent government body, rather than a commercial organisation? Calling in Mumsnet to rule on what ...

Mark Kleinman on marketing and the City: A different sort of ROI

23 Mar 2010 | by Mark Kleinman

Marks Spencer's chequered corporate governance history, it's no surprise that Sir Stuart Rose ... of too many governance disputes and should have viewed this as an opportunity to make a compromise ...

Mark Kleinman on marketing and the City: The ins and outs of M&S

07 Apr 2009 | by Mark Kleinman

chairman last year - contravening best practice in corporate governance - was that in difficult times, he ... in the City is, who is going to replace him? At a time when corporate governance issues have gone back up ...

Government's 'alcohol code' puts onus on supermarkets and licensees

09 Dec 2008 | by Gemma Charles

outlining the government's legislative programme....code announced by home secretary Jacqui Smith as part of an effort to tackle what the government ... campaigners against the off-trade, which uses alcohol as a loss leader. It also caused a schism in government ... believes industry and government should work together to eradicate bad promotions, whether in shops, super ...

Moodier Britain survey shows less trust in banks and more in supermarkets

25 Nov 2008 | by Jeremy Lee

. Meanwhile, banks, along--side politicians and the government, have been demonised following the credit ...

Drinks firms and retailers launch social marketing initiative

04 Nov 2008 | by Gemma Charles

The industry aims to build on the work done by the Government in reducing the number of adults who regularly drink excessively. Project 10 is intended to influence attitudes toward the social acceptability ... the next five years. The group is now in discussion with Government departments to gauge their reaction ...

The Marketing Profile: Phil Geary of Holland & Barrett

21 Oct 2008 | by Gemma Charles

. Apparently, he hasn't had a cold for years'. I think the NHS and the government have to start to realise ...

Unopened direct mail rates fall in 2008

01 Oct 2008 | by Robert McLuhan

Cosmetics and toiletries 0.21 15.83 14.63 17 Government departments 0.18 1.85 22.22 18 Online ... Government 0.14 0.26 24 Property 0.06 1.79 Source: Nielsen Media Research, July 2007-June 2008 ... appliances 0.15 0.09 21 Government 0 0 22 Household stores 0 0 23 Leisure equipment 0 0 ...

The impact of Google's first 10 years on marketing

16 Sep 2008 | by Robert Gray

free market governed by supply and demand.' Cashmore stresses that the model Google uses for its ...

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