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Government warned to treat brand link-ups with caution

The Government could be accused of giving brands undue influence on policy by allowing exclusive...of government campaigns for the first time and removing the requirement for departments to match funding from ... and the Government, the Government could end up more like an endorser than a genuine partner. "You can easily ... company that has given funding has held sway over a policy. The Government Procurement Service needs ...

Government relaxes brand partner campaign rules

The Government has relaxed its partnership guidelines, making it much easier for brands...The relaxed guidelines, in place from this week, free up government departments to leverage more ... with "transparency and fairness" when approached by brands. The Government will also be able to work with partners ... rules governing brand relationships were preventing access to much-needed support for marketing ...

Apple ignores government pleas for greater parental controls

of government affairs Claire Thwaites and senior government affairs manager Jaymeen Patel explained to Loughton ... regular basis. The findings of a consultation into the topic have led the Government to conclude ...

Department for Business takes on first Government comms apprentices

The first PR apprentices to work in central government will join the Department for Business..., said he and Alex Aiken, the executive director of government comms, agreed that PR apprenticeships should be expanded to other government departments. I think it s realistic for that to happen by the end ... it is the department responsible for the Government s funding for apprenticeships, although BIS has not received money ...

Government restates position on lobbying register following FT claims

A Cabinet Office spokesman has claimed the Government 'remains committed' to introducing a.... Last month, PRWeek reported widespread scepticism about the Government s desire to proceed ...

VisitBritain boss says Government would be 'mad' to abandon Great funding

Sandie Dawe, chief executive at Visit Britain, has urged the Government to continue financially...of VisitBritain s match-funding strategy, which was made possible following a donation by the Government. However ... was in the process of negotiating its budget for 2015/2016 and said the Government drove "quite a hard bargain ...

The Local Government Association hits out at legal limits on local papers

The Local Government Association has criticised a Government move to legally limit the number...The Department for Communities and Local Government (DCLG) has opened a consultation on putting ... , director of comms for the Local Government Association, called the moves completely counter ... of central Government will make things very difficult councils know best how to communicate ...

Grey London wins Government apprenticeship brief

Grey London has been appointed by skills council Semta to promote the Government's apprenticeship...Grey will work with Semta, the government-licensed skills council responsible for science ... of apprenticeship schemes as an alternative to higher education as the Government looks to put vocational training ... brief in February. Recent government statistics suggest that new apprenticeships reached 520 ...

Will the Scottish government's 'Poo Song' viral help tackle bowel cancer?

Social video expert Goviral evaluates the latest viral campaign from the Scottish government....Government The Poo Song The Poo Song is created, not by Pampers, but the Scottish Government. But what, I hear you ask, does a government have to do with poo? More than one would think. Bowel cancer ... - is unexpected and not missed. By targeting young people with humorous content, the Scottish Government ...

Government defends lobbying register hold-up

of lobbyists are marooned, despite having little chance of meeting the Government's own schedule...of Journalists, voiced concern about the inactivity. ALT spokeswoman Tamasin Cave said: 'It seems the Government ... minister Jon Trickett, who accused the Government of prevaricating from the start of its term. 'Usually ... suspect the Government has realised how hard it is to put a register into practice.' In 2011 ...

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