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Five take outs from the CIM marketer salary survey 2012

25 Sep 2012 | by Noelle McElhatton

And for good reason. Still battening-down-the-hatches, the dilemma for brands remains whether to hike salaries to remain competitive. After all, it costs a lot of money to replace good people, with the truly talented not governed by the rules of recession. With this in mind, what should we take out from ...

Helen Edwards: Marketers beware the pursuit of happiness

25 Jan 2012 | by Helen Edwards, PPA, Business columnist of the year

the UK's reported overall happiness. What is to be gained? Even if a government could contrive to achieve ...

Helen Edwards on Branding: Sixty is the new old

09 Nov 2011 | by Helen Edwards

has remained constant since 2005. - Many governments are raising the age at which people ...

Editor's comment: A silver lining amid the gloom

15 Mar 2011 | by Noelle McElhatton

don't yet know what effect the government's spending cuts will have on consumer confidence, nor what ...

Think BR: The need for brand humility 2010

21 Jun 2010 | by Russ Lidstone

72 1024x768 Normal 0 false false false Public expectations have shifted - just ask any British politician following the wake-up call the electorate gave them in the 2010 General Election. Trust in government, public institutions and private business has collapsed ...

Helen Edwards on Branding: Always question the 'facts'

02 Jun 2010 | by Helen Edwards

Baroness (Shirley) Williams was unequivocal. Sitting in the Newsnight hot-seat, she explained to presenter Jeremy Paxman that a coalition government was what people had voted for. How did she know? There was no box on anyone's voting paper marked 'Coalition'. What Williams was offering, although she didn ...

Helen Edwards on Branding: Slavery doesn't pay

26 May 2010 | by Helen Edwards

, too. With the government taking greater advantage of people's labour, there will be more resentment ...

Helen Edwards on Branding: From checkout to grave

11 May 2010 | by Helen Edwards

the government. Yet, who would you prefer to hold it? Tesco, or politicians like Gordon Brown, with his withering ...

Mark Kleinman on marketing and the City: The ins and outs of M&S

07 Apr 2009 | by Mark Kleinman

chairman last year - contravening best practice in corporate governance - was that in difficult times, he ... in the City is, who is going to replace him? At a time when corporate governance issues have gone back up ...

 

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