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Will product placement take branded content to the next level?

, governing product placement on TV, and the introduction of rules that allow TV presenters to front ads ...

Marketers prepare for impact of Bailey childhood report

't understand what right the government has to try to move us to the top shelf. WH Smith, which positions its ...

Online retail spending passes £300bn

population now online and government plans to extend the speed and geographical reach of broadband services ...

Government to tackle airbrushed ads

Lynne Featherstone, the equalities minister, is to host a summit with media and fashion industry executives in the autumn, to tackle the issue of airbrushing in magazines and advertising campaigns.

Generation why?

means of defying the Iranian government. If a record industry mogul told you five years ago ... changed social paradigms irrevocably. The old axes of power - from governments, to corporations ...

And in the real world...Sony, BT, Royal Mail, Asda, Network Rail and more

of Network Rail, has agreed to forgo part of his bonus following government pressure. However, Coucher ...

And in the real world... G20, Jaguar Land Rover, Phorm, Mothercare and more

World leaders at the G20 summit pledged a $1,100 billion package of measures to tackle the global recession yesterday. Source: Financial Times Jaguar Land Rover will receive 800 million from the European Investment Back, underwritten by the Government, and from taxpayer-backed loan guarantee credit ...

Power 100 Marketers of 2008: 1-50

created a separate list of the main influencers in the industry - from trade bodies to government ... -established the position of the COI internally and led a drive to make the government department more flexible. Agencies ... the government's healthy-eating messages, particularly regarding salt, on Kellogg packaging. This initiative ...

Power 100 Marketers of 2008: 51-100

the government for an extra British bank holiday, gathering more than 500,000 signatures. 67. Mikah Martin ... EnjoyEngland, where he held the same role. First there was a series of redundancies, and then the government ... of the English national team, the game's governing body in the UK will weather the storm. Hill has added supplier ...

Digital: Umbro in QR push for England shirt

governing body, FIFA. Both sites have been created by Swamp. ...

 

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