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British Athletics ramps up commercial proposition with new sponsors

16 Apr 2013 | by John Reynolds

of British Athletics, as the governing body ramps up its commercial offering.

Do you know your CEO? The eight essential leadership skills

14 Mar 2013 | by Rachel Barnes

that is spectacularly unhelpful, so I think governments should be looking for examples of good business and shouting ...

In-depth: last week's PR features and analysis

01 Feb 2013 | by Mark Banham

of bed n the morning, with insights into the government s proposed minimum pricing benchmarks to curb ...

Help bargain hunters buy genuine brands

20 Dec 2012 | by Charlie Abrahams

for knockoff goods seized by US government agencies last year, the risk from sites selling counterfeits must ...

Government launches multi-million-pound comms drive for struggling Green Deal

12 Dec 2012 | by John Owens

The Government has launched a multi-million-pound environmental PR drive as it strives to live up...energy at home. The successful agency will underpin the Government s efforts to persuade one million ... the Government has created a framework for the Green Deal, it is ultimately market-driven. It is important for us ...

Marketing Moments 2012: Nike spearheads Marketing+ with Fuelband

06 Dec 2012 | by Nicola Kemp

governments, communities, corporations and civil society.' This collaboration, and belief in creating ...

EDF, Homebase and Heinz, and the marketers behind cultural change

10 Oct 2012 | by David Benady

, government organisations or pharmaceutical companies. Garrett says cultural-change projects are driven ... was under persistent assault from pressure groups, the mid-market press and the UK government over obesity ...

Five take outs from the CIM marketer salary survey 2012

25 Sep 2012 | by Noelle McElhatton

And for good reason. Still battening-down-the-hatches, the dilemma for brands remains whether to hike salaries to remain competitive. After all, it costs a lot of money to replace good people, with the truly talented not governed by the rules of recession. With this in mind, what should we take out from ...

UK sports set to cash in as brands eye Olympic uplift

14 Aug 2012 | by Matt Chapman and John Reynolds

with Aviva. The rowing governing body is understood to be looking for a sponsor because its current ...

Empty seats? Look beyond the brands to the bums of the 'Olympic family'

31 Jul 2012 | by Rachel Barnes

were for the Olympic family , which consists of international federations, national governing bodies ...

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