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Brands offered exclusive sponsorship rights for Whitehall campaigns

10 May 2013 | by Gemma Charles

Brands will be offered the chance to exclusively sponsor government campaigns following a...in 2010, whereby brands, media owners and agencies would be expected to create government campaigns ... to leverage partners support. The government claims the guidelines will broaden the scale and range ... or the Think! activity targeting drivers. The new guidelines also advise that: * Government departments ...

Ditch 'outdated segmentation' to better target women, says study

23 Apr 2013 | by Gemma Charles

it comes to political empowerment. It now has more female heads of state and heads of government than any ...

Silk Cut owner rolls out phase three of anti-plain packaging work

08 Apr 2013 | by Maisie McCabe

packaging today with an ad questioning whether the Government has any evidence it will work....giant Japan Tobacco International (JTI), is campaigning against Government plans to force cigarettes ... ads challenging the Government's proposals for plain cigarette packaging banned by the Advertising ... sense will prevail and that the Government will disregard this proposal, before embarking on a process ...

As budgets get tighter, consumers get smarter

28 Mar 2013

about it the further into austerity we get. In 2010, when the Government s spending review ...

PRCA launches regional awards with Lords Chadlington and Black as chairs

08 Mar 2013 | by John Owens

, Bristol and Birmingham. Other judges include Capital MSL MD Steffan Williams, Local Government ...

James Purnell to oversee marketing at BBC

14 Feb 2013 | by Ben Bold

Purnell, who is currently a senior producer at Rare Day and an adviser to Boston Consulting, was Labour secretary of state for culture before resigning from the government in 2009 after calling for Gordon Brown to stand down as prime minister. Almond, a former Diageo marketer who joined the BBC ...

If you see someone talking to a lamppost, they're not crazy, just from the future

31 Jan 2013 | by Russell Davies

to get interesting. Russell Davies is a creative director at Government Digital Services ...

Coca-Cola launches two-minute ad to tackle obesity

15 Jan 2013 | by Sara Kimberley

statement Coca-Cola said it would work with American communities, business and government leaders to "find ...

Diverse, ageing and losing faith: dissecting the British consumer in 2013

11 Jan 2013 | by Andy Nairn, consultant and former chief strategy officer at Dare

for the government. What can it teach marketers, though? We have picked through the data to highlight key themes ... , through education to retail and fashion. As ever, the government will lead the way, not just ... looks archaic. The government seems to agree, so, ironically, the main casualty of the 2011 census might ...

Former Barclays man Howell James to head Christie's global comms

19 Dec 2012 | by Lynsey Barber

was the Cabinet Office s permanent secretary for government comms. He was also a director and founding partner ...

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