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INTERNATIONAL: Shandwick wins PR role in Aerospatiale flotation

PARIS: The French government has appointed Shandwick to handle PR for the flotation of state...PARIS: The French government has appointed Shandwick to handle PR for the flotation of state-owned aviation and aerospace company Aerospatiale. The French government and Aerospatiale confirmed last ... is that Aerospatiale is a good investment, she said. The French government has decided to reduce its 99 per ...

Pounds 100m for ISA start

on a marketing blitz to promote Individual Savings Accounts (ISAs), amid criticism that the government...that the government is failing to promote the concept it introduced. Media agency Carat estimates a total TV ... the government is playing a large enough role in promoting ISAs. The head of press at one financial services company said: It is an incredibly complicated product; the government is getting companies ...

MARKETING FOCUS: TOP 100 ADVERTISERS - Confounding the pessimists, our top 100 chart from Media Monitoring Service shows increased ad budgets for many of Britain’s biggest brands and companies. In part one, Jane Bainbridge looks at the major shift

launch. Tony Blair s government has made no secret of its faith in the power of marketing, so it isn t surprising that in 1998 - the first full year of a Labour government - the Central Office ...

BORDER LINES: BOGOTA - Colombia taxes media services

The Colombian government has put value-added tax on a whole range of media services, including PR...The Colombian government has put value-added tax on a whole range of media services, including PR, for the first time. The introduction of VAT, which is at the rate of ten per cent, ends years of exemption and comes despite a vigorous campaign from the industries concerned. The tax ...

EDITORIAL: It’s time for Swiss banks to move on

of the revelations claimed that the Swiss government s mishandling of the affair had badly dented the country ...

LIVE ISSUE/FINANCIAL SERVICES: Financial services face up to task of restoring public faith - Can rival financial brands join forces to stem public mistrust?

in the wake of the pounds 11 billion pensions mis-selling scandal and a Government drive to press ... . Action would range from setting up working groups with employers, consumers and the Government ... than rely on the Government. Naturally, it would present the financial services community as ready ...

 

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